DMEXCO 2026 brought together the digital commerce industry on September 23-24, and for the Neocom team, it was two days packed with live demos, insightful discussions, new connections, and plenty of ice cream. 🍦
From our booth to the stage, one question kept coming up: How can AI Agents create measurable value for eCommerce businesses today?
Watch Our DMEXCO 2026 Highlights 🎬
Here's a look back at two exciting days in Cologne, featuring our team, customers, partners, and some of our favorite moments from the event.
Beyond the AI Hype: Turning Conversations into Business Value
Agentic Commerce was everywhere at DMEXCO. But beyond the buzzwords, the conversations that mattered most were about practical applications and measurable results.
At our booth, visitors experienced firsthand how AI Agents can transform traditional product discovery into more personalized, conversational shopping experiences.
We also brought real-world insights to the stage:
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AI That Actually Sells: Together with Roman Burdick, CMO at Rebike Mobility, our CEO Dana Nedamaldeen explored how Rebike is integrating AI Agents into its customer journey to simplify complex product decisions and deliver personalized shopping advice.
- The ROI of Agentic Commerce: In our masterclass, we shared findings from an analysis of 7.2 million shopping sessions, exploring how conversational experiences relate to conversion rates, basket values, and measurable business outcomes.
One takeaway stood out: The future of eCommerce isn't just about introducing AI. It's about making shopping more intuitive, helpful, and valuable for customers and businesses alike.
Great Conversations, New Connections & What's Next
Beyond the demos and stage sessions, what made DMEXCO special was the opportunity to connect with so many customers, partners, and people shaping the future of commerce.
A huge thank you to everyone who stopped by our booth, joined our sessions, shared their ideas, or simply came by for an ice roll! 🍦
We're leaving Cologne with fresh perspectives, exciting opportunities, and plenty of momentum for what's ahead.
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See you at the next DMEXCO!