How Rebike uses refurbished e-bikes, a clear customer journey, and the Neocom e-bike advisor to turn thousands of individual items into ready-to-buy customers—despite high shopping carts, data chaos, and AI disruption.
In this webinar, Neocom host Nicolas Buchalik speaks with Roman Burdick, CMO at Rebike, about the unique challenges of the refurbished e-bike business — and how Rebike leverages a clear customer journey, data-driven marketing, and the Neocom E-Bike Advisor to turn complexity into a competitive advantage.
Rebike purchases e-bike lease returns from corporate bike-leasing providers, refurbishes them professionally, and sells them as high-quality refurbished e-bikes — through their online shop, marketplaces, and store-in-store concepts at Decathlon. Roman brings over 20 years of experience from companies like FriendScout24, Payback, windeln.de, Keller Sports & others, openly sharing what drives growth today — and what no longer works.
How Rebike sources used e-bikes from leasing contracts, refurbishes them technically, and sells them across three channels (online shop, marketplaces, stores) — including insights from the Decathlon partnership.
Why most customers don’t initially consider refurbished as an option, how Rebike positions itself early as the smarter alternative to buying new, and why trust, brand recognition (e.g., Cube), and physical stores play a crucial role.
Thousands of unique bikes, first-time buyers with limited knowledge: Roman explains why the Neocom E-Bike Advisor is “essential” for Rebike — reducing complexity, guiding unspecific visitors, and helping customers find the right bike with just a few questions. Rebike even uses the quiz data as lightweight market research.
How online marketing has evolved since 2003: from untargeted display ads to mobile-first journeys, attribution challenges, device switching, cookie restrictions, and why landing page optimization remains highly undervalued. Plus: how Rebike works with its new tracking setup and Algolia search.
Roman’s take on ChatGPT & Co.: what questions users already ask LLMs, why brand presence across high-quality sources matters more than ever, why traffic attribution becomes harder — and why he still believes high-ticket purchases will continue to flow through owned online shops, even as agentic commerce grows.
E-commerce & marketing teams selling complex or explanation-heavy products
Brands offering refurbished, second-hand, or high-value items
Teams evaluating guided selling or shopping quizzes
Anyone curious about how search, brand, and conversion evolve in an era of AI agents
Perfect if you want real insights instead of hype — straight from a business where guidance, data quality, and smart tooling are the difference between chaos and conversion.
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