Seven findings on what makes AI shopping advisors good at their job - and what they mean for strategy, product, and roadmap.
For years, digital commerce has followed a simple pattern: customers search, browse, compare, and decide. That model is shifting, and AI advisors are at the center of it. This whitepaper examines what actually makes customers buy when guided by an AI, which quality dimensions move the needle, and where companies are systematically underinvesting in.
Interestingly, this study reveals that nearly a quarter of purchase intent is driven not by price or product, but by how the AI advisor feels to interact with. Being human-like, having personality, and being enjoyable to use - these beat speed and efficiency when it comes to buying decisions. Yet most companies are still investing in the wrong dimensions.
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