Seven findings on what makes AI shopping advisors good at their job - and what they mean for strategy, product, and roadmap.
For years, digital commerce has followed a simple pattern: customers search, browse, compare, and decide. That model is shifting, and AI advisors are at the center of it. This whitepaper examines what actually makes customers buy when guided by an AI, which quality dimensions move the needle, and where companies are systematically underinvesting in.
Interestingly, this study reveals that nearly a quarter of purchase intent is driven not by price or product, but by how the AI advisor feels to interact with. Being human-like, having personality, and being enjoyable to use - these beat speed and efficiency when it comes to buying decisions. Yet most companies are still investing in the wrong dimensions.
Find out in this guide how to calculate your conversion rate in the online shop and what measures will contribute to increasing your CVR in the long...
How to optimize the 5 touchpoints of the customer journey for your customers and improve the shopping experience.
Recommender systems for e-commerce help to recognise the behavior of customers at an early stage and thus respond to their wishes in a personalized...