E-Commerce Check-In with Christoph Rottler-Lavoie

In this webinar, Neocom host Nicolas Buchalik sits down with Christoph Rottler-Lavoie, Country Manager Germany at Chameleon, to talk about the state of e-commerce in 2025:
Why profitability has overtaken blind growth, why user experience has to be thought of holistically, and how you can use experimentation, clear KPIs and AI-powered testing to unlock real impact in your shop – especially around peak moments like Black Friday and Christmas.

Christoph brings 20+ years of experience in e-commerce and performance marketing (including Apollo, consulting, and Experimentation Unite) and shares very honestly what still works, what doesn’t – and where teams get in their own way.

What you’ll learn

• From “growth at all costs” to real profitability
  Why in 2025 no one cares about “revenue only” anymore, how KPIs are shifting towards contribution margin & profit-driven metrics – and what that means for day-to-day campaigns, tests and decisions.

• One data foundation, one North Star metric
  How to stop endless “which tool is right?” debates and move to one single source of truth and a clear North Star metric everyone (Marketing, Product, E-Com) can align to.

• Holistic experience instead of channel silos
  Why user experience doesn’t start on the PDP and doesn’t end on the thank-you page:
  From TikTok/Meta ad to landing page, checkout, delivery and unboxing – and how to align messaging and testing across all touchpoints.

• PDP & onsite experience: what really matters?
  Jobs-to-be-done on product pages, what you can safely remove, where content is mandatory (benefits over feature-speak, FAQs, trust elements) – and why “less UI” often means more clarity, focus and conversion.

• Black Friday, peak season & PBX (Prompt-Based Experimentation)
  How to handle significantly higher CPMs in peak periods, why bundles, upsells and returns logic matter more than yet another 20% code – and how Chameleon’s Prompt-Based Experimentation lets you test and deploy things like delivery messaging and Christmas countdowns without developer time, simply via prompts.

Who should join?

• E-commerce & growth teams who want to shift from “more traffic” to more profit per visit

• CRO, product & experimentation leads who want testing to become truly strategic, not a side project

• Marketing teams who want campaigns, onsite experience and after-sales to finally feel coherent end-to-end

• Anyone who wants to head into Black Friday / peak season prepared, not panicked

Perfect if you’re looking for clear, data-backed insights instead of hype – and you’re ready for some honest sparring on how to actually level up your e-commerce experience in 2025.

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