Neocom Resources
How mömax is revolutionizing product discovery with AI shopping assistants
K5 Conference 2025 | with Dana (CEO Neocom), Lars Mehler (VP Commerce, Mömax) & Bernd Martl (Head of Shopmanagement)
How e-commerce works at emma & noah | 90% engagement rate with AI shopping assistants
Navigating the E-Commerce Landscape: Insights from Emma and Noah's Journey
AI Ready through good product data | How to optimize your data feed for maximum conversions
How to turn unstructured product data into an AI-ready foundation—for better feeds, smarter guided selling, and higher conversion rates in your...
E-Commerce Check-In with Christoph Rottler-Lavoie
E-Commerce Experience 2025 – Growing profitably instead of just driving more traffic
E-commerce in 2025: AI, tracking chaos, and why branding is becoming more important | Rebike CMO Roman Burdick
How Rebike uses refurbished e-bikes, a clear customer journey, and the Neocom e-bike advisor to turn thousands of individual items into ready-to-buy...
Why 90% of all e-commerce shops misunderstand personalization
Neocom x Tealium | Data-Foundation, Personalization & AI – Your way to real 1-to-1 Customer Experience
The Lab Oktober 2025: How to strategically integrate AI product recommendations into your store
Strategic integration of AI product advice in online shops and the advantages of scopes for personalized advice.
OMR Masterclass 2025 with: Miele
The Future of E-Commerce: How Miele reshapes the eCommerce experience with AI and increase sales.
Marketing Tips: Customer Segmentation & ICPs
From customer segmentation to an ICP – there are many effective marketing methods to boost your success. Check out this article to learn more.
The Psychology Of Purchasing Decisions
How do we make purchase decisions, and how are we influenced? Read on to find out all you need to know about the psychology of consumer purchase...
Future Sales – The digital transformation of sales
What do Future Sales mean? How does it affect the car industry? Read on to find out how you can keep up with the trends.
The ultimate website relaunch guide
In our guide, we discuss the different phases and give you important tips on how to get the relaunch off to a good start.
Customer Journey: Improve the Touchpoints and Optimize the Conversion
How to optimize the 5 touchpoints of the customer journey for your customers and improve the shopping experience.
Conversational Commerce
A chat can be helpful for simple advice on the product or for a product recommendation.
Return rate in the online retail: How can I avoid returns?
Minimize the return rate in online retail and save costs - this is something you should definitely keep in mind.
Digital buying advice - your fastest and most efficient way to market advantage
Find out how you can offer your customers the optimal customer journey through digital purchasing advice. Increase your conversion rate and reduce...
How Important Are Zero-Party Data And First-Party Data?
Zero-party and First-party data both help you, and your company, effectively understand your customers. Read on to learn everything about these data...
Customer Journey in e-commerce: 5 tips for an outstanding experience
Optimize the Customer Journey in e-commerce with digital product advisor for an outstanding user experience.
Checkout process optimization: Best practices for higher revenue
5 tips on how to optimize the checkout process in the online shop and achieve higher sales.
Conversion rate optimization for online shops to generate more sales
Find out in this guide how to calculate your conversion rate in the online shop and what measures will contribute to increasing your CVR in the long...
What is Guided Selling: 5 steps to increase your sales figures
Strengthen the relationship with your customers through Guided Selling and a digital product advisor.
Recommender systems: The pro tip when using product recommendations
Recommender systems for e-commerce help to recognise the behavior of customers at an early stage and thus respond to their wishes in a personalized...
The digital product advisor - For companies and online shops
Learn, why more and more sales platforms and companies work with digital product advisors.
Faceted Search: Optimization of the user experience in the online shop
Learn in this guide how to improve the user experience in your online shop with Faceted Search and Guided Selling.
Guided Selling – the way to go to increase your sales
Learn more about the benefits of Guided Selling and its possible applications.